Eek not Ick

Another cracking photo from our mate Derek Pearson of Bikerubbish.com in Washington, USA. Thanks, mate.

I've discovered that many people pronounce the title of this blog [lifestyle, movement, source of inspiration] as Chic[k], to rhyme with 'flick' or 'kick' or 'Titanic' but we'd just like to point out that when pronouncing Chic you'll be wanting to say so that rhymes with 'sleek', 'cheek' or 'fantastique'.

In other words, we're not aiming for the US English 'Chick', which orginates by the way from the Spanish 'chica' for girl. We're aiming for the French word, 'Chic' meaning "smart elegance and sophistication especially of dress or manner". I knew that, but I found the fancy description by googling. Did you know you can type define:YOURWORD into google and press enter? It finds word meanings if you do. Try it. It's cool.


So is riding your bike complete with a surfboard rack. Thanks to Richard of Cyclicio.us fame, over in Santa Cruz, USA, for getting out there to snap it upon our request.

Get your own knuckles at the knuckle tattoo gun.

Let them know you ride chic and aren't afraid of telling people about it.